Print Media Digital Media Trade Show / Large Format Graphics
Print Media

Brochures | Print Ads | FSIs & Coupons | Direct Mail | Logos | Package Design | More . . . Learn More

Digital Media

Web Sites | Animations | Interactive | Web Ads | Social Media | Email Blasts | More . . . Learn More

Trade Show / Large Format Graphics

Exhibit Backwalls | Banners | Billboards | Signage | Vehicle Graphics | Displays | More . . . Learn More

Print Media
Flexmar Coatings Fire & EMS Direct Mailers ITT Seawater RO Membrane Desalination Pretreatment Systems Flexmar Coatings Ingomar VFC Application Focus Ocean Spray Recipe Cards Flexmar Coatings Commercial Concrete Floor Coatings Brochure Chromalox Corporate Identity Standards Manual Flexmar Coatings Penn State New Kensington  Application Focus Bayer MaterialScience Polyurethane Coatings, Adhesives, and Sealants Technologies Brochure Bayer BayMatch Color System
Digital Media
Flexmar Coatings 2016 World of Concrete Splash Screen / Slide Show PW Tech Pilot Study Callout Flexmar Coatings PowerPoint Presentation for Standing Engineers Chromalox Cold Weather Banner Ad Flexmar Coatings Landing Pages for Fire & EMS Direct Mail PW Tech Banner Ads Flexmar Coatings Metallic System Cutaway Animation ITT Water & Wastewater, Leopold Website Flexmar Coatings Rizzo's Banquet Hall Application Video ITT Water & Wastewater, Leopold Engineered Filter Media Anthracite E-Mail Blast Covestro Specialty RIM & Composities PowerPoint Sales Presentation Flexmar Coatings System Animations Flexmar Coatings Website Flexmar Coatings World of Concrete Banner Ad
Trade Show / Large Format Graphics
Flexmar Coatings 2016 World of Concrete Exhibit Chromalox Building Photos PW Tech WEFTEC Exhibit Chromalox Wall Mural Graphic PW Tech Pilot Study Unit Graphics ITT Water & Wastewater Leopold Clari-DAF & elimi-NITE Banner Stand Graphics Chromalox Nimlok Compact Exhibit Panels

Flexmar Coatings Website

Description:

A complete re-design of the existing Flexmar Coatings website, incorporating a highly structured navigation scheme, rich graphics, large-format images, and content that effectively targets several key audiences. The site also incorporates social media accounts and assists in generating leads for the client.

AMCI Services Provided:

  • Creative concepts
  • Copywriting
  • Layout design
  • Finished art
  • Web production
  • Social media management
  • Ongoing web support
Flexmar Website

Bayer BayMatch Color System

Description:

Folder to hold and protect plastic color samples requested by customers. Easily fits into any hanging file folder to provide convenient storage when samples aren't in use.

Accompanying brochure provides information on preserving the true color of the BayMatch Color System samples.

AMCI Services Provided:

  • Copywriting
  • Layout design
Bayer BayMatch Color System

ITT Water & Wastewater, Leopold Website

Description:

Created a website for the Leopold brand group to reflect the ITT Water & Wastewater graphic identity. This site was created to comply with W3C standards on the new 960 grid system with XML dynamic content loading and Google SWFObject-Embedded Flash for an enhanced user experience and optimized organic Google search results. A new user-intuitive sales office map was created to locate Leopold sales offices worldwide, and Google Search was implemented to facilitate search within the Leopold site.

AMCI Services Provided:

  • Creative concepts
  • Copywriting
  • Layout design
  • Finished art
  • HTML/XML/jQuery production using clean markup
  • Flash animation production
ITT Water & Wastewater, Leopold Website

Flexmar Coatings System Cutaway Animations

Description:

These animations were created to help Flexmar’s audiences understand how applicators apply each of seven polyaspartic coatings systems. Starting with bare concrete, each coat is applied one-by-one, with media (vinyl chips, silica, or quartz granules) being broadcast where appropriate. Callouts specify the thickness of each coat and the required dry time before the next coat is applied. These animations are available on the client’s website and on interactive presentations used at trade shows.

AMCI Services Provided:

  • Creative concepts
  • Copywriting
  • Layout design and storyboarding
  • Animation production
  • Web production

Chromalox Corporate Identity Standards Manual

Description:

A comprehensive overview of the presentation of the Chromalox brand in Chromalox marketing communications, including trademark use, stationery, signage, publications, product and package labeling, print advertising, and exhibits.

  • 117 pages of 8½" x 11"
  • Full color
  • Eight(2 banks of 4) tabbed dividers
  • Three-ring loose-leaf binder

AMCI Services Provided:

  • Copywriting
  • Layout design
  • Illustration
  • Finished art
  • Pre-press and printing production
Chromalox Corporate Identity Standards Manual

Bayer BayCare Safe Handling and Use Information for Handhelds

Description:

Critical product safe handling and use documents for handheld PDAs (personal digital assistants). Puts important information in the hands of users in a way that can be consulted at any location at any time—without lugging around printed manuals or notebook computers . . . or being tethered to a desktop computer.

Information can be kept up to the moment via downloads from the Bayer BayCare website. Bayer sales and customer service representatives can easily distribute files by “beaming” them from their handheld to the customer’s handheld.

AMCI Services Provided:

  • Production
Chromalox Corporate Identity Standards Manual

Bayer MaterialScience Polyurethane Coatings, Adhesives, and Sealants Technologies Brochure

Description:

A history of the development of polyurethane technology, from Otto Bayer pioneering polyisocyanate technology in the 1930s to Bayer modern-day global leadership in the science, technology, production, and supply of innovative coatings, adhesives, and sealants. This piece also provides a comprehensive overview of the capabilities of Bayer polyurethane raw materials used in high-performance coatings, adhesives, and sealants.

  • 8½" x 11"
  • 36 Pages
  • Cover & Text
  • Full Text

AMCI Services Provided:

  • Creative concepts
  • Copywriting
  • Layout design
  • Illustration
  • Finished art
  • Pre-press and printing production
Chromalox Corporate Identity Standards Manual

Flexmar Coatings World of Concrete Banner Ad

Description:

We left nothing to chance when Flexmar Coatings wanted to announce their attendance at the World of Concrete, one of the largest trade shows in the U.S.

From the table green and playing cards to the rolling dice and iconic welcome sign, this eye-catching banner informed Flexmar’s audience in true Las Vegas style.

AMCI Services Provided:

  • Creative concepts
  • Copywriting
  • Layout design and storyboarding
  • Animation production
  • Web production

Flexmar Coatings World of Concrete Exhibit

Description:

When you offer two product lines with two distinct looks, it’s only natural to design your exhibit space in a way that visually creates a dichotomy between the two. Such is the case with this 20’ x 10’ exhibit, featuring contrasting exhibit backwall graphics, and even utilizing the client’s polyaspartic coatings systems on the floor surface.

AMCI Services Provided:

  • Creative concepts
  • Layout design
  • Finished art
  • Pre-press and printing production
  • Animation production
  • Floor fabrication
  • Exhibit services liaison
  • Exhibit install and dismantle
  • Exhibit staffing
Flexmar World of Concrete Exhibit

Chromalox Wall Murals

Description:

The wall murals feature a series of large-format graphic panels featuring images that show how Chromalox products are used by its customers. The murals were installed at several Chromalox locations throughout the world.

AMCI Services Provided:

  • Creative concepts
  • Copywriting
  • Layout design
  • Finished art
  • Pre-press and printing production
Chromalox Wall Mural Graphic

Chromalox Cold Weather Web Banner Ad

Description:

A powerful message presented in a playful way, this banner appeared on the home page of the Chromalox website and connected visitors with the Chromalox Winter Survival Kit, a landing page designed to provide information about Chromalox products, services, and design and specification tools.

AMCI Services Provided:

  • Creative concepts
  • Copywriting
  • Layout design and storyboarding
  • Animation production
  • Web production

Chromalox Extreme-Duty Heater Product Brochure

Description:

An overview of the Chromalox CHX-XD Extreme-Duty Blower Heater. The piece explores the product’s features, mounting options, components, performance data, and specifications.

  • 8½" x 11"
  • 8 pages
  • Self cover
  • Full color

AMCI Services Provided:

  • Copywriting
  • Layout design
  • Illustration
  • Finished art
  • Pre-press and printing production
Chromalox Extreme Duty Brochure

ITT Water & Wastewater, Leopold and WEDECO Seawater Reverse Osmosis Membrane Desalination Pretreatment Systems AD

Description:

Targeted directly at readers who need a system to protect their RO membranes from harmful contaminants that can damage them, this full-page ad effectively illustrates the four pretreatment systems available from ITT Water & Wastewater not only within the text, but also by the very nature of the graphic layout.

AMCI Services Provided:

  • Copywriting
  • Layout design
  • Finished art
  • Pre-press production (materials preparation and pre-press proof)
ITT Water & Wastewater, Leopold and WEDECO Seawater Reverse Osmosis Membrane Desalination Pretreatment Systems AD

PWTech Volute Pilot Test Offer

Description:

Websites are a great way to build interest, and it allows visitors to quickly navigate through an abundance of content to get right to the information they need. But special attention needs to be given to how effectively websites entice visitors to identify themselves, in order to generate leads.

We created a transaction proposition using a graphic “intruder” on the right-hand side of the page. The graphic makes a claim calls visitors to click to learn more. Once the visitor clicks on the intruder, they automatically navigate to a new screen that offers a very attractive service, in return for the visitor identifying him/herself.

AMCI Services Provided:

  • Copywriting
  • Layout design
  • Finished art
  • Web production
PW Tech Pilot Study Callout

PWTech Volute Pilot Unit Trailer Graphics

Description:

Auto manufacturers got it right when they started plastering their logos all over their vehicles. Free advertising, right?

PWTech also got it right when they realized that the trailer they use to transport a pilot unit can help build awareness on the road and generate interest at test sites. Graphics that are consistent with branding graphics on other PWTech marketing communications assets were used all around the trailer, and graphics with sales copy were mounted on the inside of the trailer’s rear doors.

AMCI Services Provided:

  • Creative concepts
  • Copywriting
  • Layout design
  • Finished art
  • Pre-press and printing production
  • Installation liaison
PW Tech Pilot Study Unit Graphics

ITT Water & Wastewater Leopold Clari-DAF & elimi-NITE Banner Stand Graphics

Description:

Banner stand graphics for the Clari-DAF and elimi-NITE wastewater and water treatment systems, updating elements to reflect the ITT corporate identity.

  • 33" x 88"
  • Full color

AMCI Services Provided:

  • Creative concepts
  • Layout design
  • Finished art
  • Pre-press and printing production
PITT Water & Wastewater Leopold Clari-DAF & elimi-NITE Banner Stand Graphics

Chromalox Nimlok Compact Exhibit Panels

Description:

Exhibit panels for use on a Nimlok Compact Exhibit. Each panel measures 26½" x 87¾". Two outer panels are interchangeable: OEM components for food processing equipment, products for industrial processing (bio-pharmaceutical, petrochemical, power generation) plants, controls and accessories, and cold weather applications.

AMCI Services Provided:

  • Layout design
  • Finished art
Chromalox Nimlok Compact Exhibit Panels

Ocean Spray Recipe Cards

Description:

Series of five recipes on 3" x 5" cards, convenient for distribution at product demos and by mail in response to consumer inquiries.

AMCI Services Provided:

  • Layout design
  • Finished art
  • Printing production
Ocean Spray Recipe Cards

ITT Water & Wastewater, Leopold Engineered Filter Media Anthracite E-Mail Blast

Description:

This e-mail blast was specifically targeted to specific customers, encouraging them to use remainder stimulus funds to replenish any filter media that may have settled over time. The blast incorporates the ITT Water and Wastewater graphic identity in a clean, easy-to-read layout.

AMCI Services Provided:

  • Copywriting
  • Layout design
  • Finished art
  • Production (file preparation and distribution)
ITT Water & Wastewater, Leopold Engineered Filter Media Anthracite E-Mail Blast

Chromalox Nuclear Power Insert for the Alternative Energy Capabilities Brochure

Description:

Developed a visual illustration of a 'typical' nuclear power generation plant to highlight where Chromalox precision heat and control products may be utilized in the industry. This insert is one in a family of inserts that depict alternative energy generation processes such as solar power generation and pollution control systems in conventional power generation processes.

AMCI Services Provided:

  • Research
  • Copywriting
  • Layout design
  • Finished art
  • Pre-press production
Chromalox Nuclear Power Insert for the Alternative Energy Capabilities Brochure

Bayer MaterialScience Coatings, Adhesives, and Specialities e-Newsletter Template

Description:

This template was created in an effort to increase the reach of the Bayer MaterialScience graphic identity. The Coatings, Adhesives, and Specialities group will use this template to visually enhance their e-newsletters and foster instant brand recognition when a contact opens the message.

AMCI Services Provided:

  • Copywriting
  • Layout design
  • Finished art
  • HTML production using clean markup
Bayer MaterialScience Coatings, Adhesives, and Specialities e-Newsletter Template

PWTech Banner Ads

Description:

Whether it’s the simplicity of a vortex, the cost-effective nature of a vertical shaft, or the efficiency of a screw press, this series of banner ads used text to creatively highlight the ingenious solutions of PWTech storm water and wastewater handling and treatment systems.

AMCI Services Provided:

  • Creative concepts
  • Copywriting
  • Layout design and storyboarding
  • Animation production
  • Web production

PWTech WEFTEC Exhibit

Description:

The 30’ x 30’ exhibit structure provides a unique vertical column design, maintaining large open area in the center of the exhibit to showcase industrial equipment while still providing ample area for branding graphics.

AMCI Services Provided:

  • Creative concepts
  • Layout design
  • Finished art
  • Exhibit services liaison
  • Pre-press and printing production
PWTech WEFTEC Exhibit

Chromalox DirectConnect Product Brochure

Description:

The 30’ x 30’ exhibit structure provides a unique vertical column design, maintaining large open area in the center of the exhibit to showcase industrial equipment while still providing ample area for branding graphics.

AMCI Services Provided:

  • Creative concepts
  • Layout design
  • Finished art
  • Exhibit services liaison
  • Pre-press and printing production
Chromalox DirectConnect Product Brochure

Chromalox Tank Heating Systems Capabilities Brochure

Description:

The 30’ x 30’ exhibit structure provides a unique vertical column design, maintaining large open area in the center of the exhibit to showcase industrial equipment while still providing ample area for branding graphics.

AMCI Services Provided:

  • Creative concepts
  • Layout design
  • Finished art
  • Exhibit services liaison
  • Pre-press and printing production
Chromalox Tank Heating Systems Capabilities Brochure

Chromalox Offshore Oil & Gas Production Brochure

Description:

The 30’ x 30’ exhibit structure provides a unique vertical column design, maintaining large open area in the center of the exhibit to showcase industrial equipment while still providing ample area for branding graphics.

AMCI Services Provided:

  • Creative concepts
  • Layout design
  • Finished art
  • Exhibit services liaison
  • Pre-press and printing production
Chromalox Offshore Oil & Gas Production Brochure

Chromalox Onshore Oil & Gas Production Brochure

Description:

The 30’ x 30’ exhibit structure provides a unique vertical column design, maintaining large open area in the center of the exhibit to showcase industrial equipment while still providing ample area for branding graphics.

AMCI Services Provided:

  • Creative concepts
  • Layout design
  • Finished art
  • Exhibit services liaison
  • Pre-press and printing production
Chromalox Onshore Oil & Gas Production Brochure

Chromalox Oil & Gas Industry Capabilities Brochure

Description:

The 30’ x 30’ exhibit structure provides a unique vertical column design, maintaining large open area in the center of the exhibit to showcase industrial equipment while still providing ample area for branding graphics.

AMCI Services Provided:

  • Creative concepts
  • Layout design
  • Finished art
  • Exhibit services liaison
  • Pre-press and printing production
Chromalox Oil & Gas Industry Capabilities Brochure

Chromalox Heat Trace Design Guide

Description:

The 30’ x 30’ exhibit structure provides a unique vertical column design, maintaining large open area in the center of the exhibit to showcase industrial equipment while still providing ample area for branding graphics.

AMCI Services Provided:

  • Creative concepts
  • Layout design
  • Finished art
  • Exhibit services liaison
  • Pre-press and printing production
Chromalox Heat Trace Design Guide

Chromalox HVH Horizontal or Vertical Discharge Fan-Forced Unit Heater Brochure

Description:

The 30’ x 30’ exhibit structure provides a unique vertical column design, maintaining large open area in the center of the exhibit to showcase industrial equipment while still providing ample area for branding graphics.

AMCI Services Provided:

  • Creative concepts
  • Layout design
  • Finished art
  • Exhibit services liaison
  • Pre-press and printing production
Chromalox HVH Horizontal or Vertical Discharge Fan-Forced Unit Heater Brochure

Chromalox LUH Horizontal Fan-Forced Unit Heater Brochure

Description:

The 30’ x 30’ exhibit structure provides a unique vertical column design, maintaining large open area in the center of the exhibit to showcase industrial equipment while still providing ample area for branding graphics.

AMCI Services Provided:

  • AMCI Services
Chromalox LUH Horizontal Fan-Forced Unit Heater Brochure

Bayer Polyurethane Advanced Technology Bulletin, The Innovation Alternative to Plastisols

Description:

The 30’ x 30’ exhibit structure provides a unique vertical column design, maintaining large open area in the center of the exhibit to showcase industrial equipment while still providing ample area for branding graphics.

AMCI Services Provided:

  • AMCI Services
Bayer Polyurethane Advanced Technology Bulletin, The Innovation Alternative to Plastisols

Flexmar Coatings Fire & EMS Direct Mailers

Description:

This series of five single-fold direct mail pieces targeted fire and emergency medical services in the greater Pittsburgh and surrounding areas. The objective was to generate awareness of Flexmar polyaspartic coatings centering around the Pittsburgh Fire and EMS Expo. Three of the mailers were sent pre-show (the third encouraging recipients to visit the Flexmar exhibit at the expo) and two sent post-show. Each mailer highlighted a specific advantage of using Flexmar polyaspartic coatings versus competitive concrete floor coatings, and included a call to action to visit a web landing page for more information, including ASTM test results and other data, or to directly contact the local Pittsburgh-region Flexmar applicator to schedule an estimate.

Along with copywriting, design, and production management, Allerton Marketing Communications compiled a list of recipients and managed the distribution of the pieces, ensuring that the design and layout met USPS regulations and that each mailer was shipped to be received at specific intervals, especially the mailer immediately preceding the Pittsburgh Fire and EMS Expo.

As a result, exhibit traffic was heavy, and the Pittsburgh-region applicator acquired more high-quality leads than expected, many of those converting to applications within one year.

  • 9” x 6”
  • 4 pages, single sheet
  • Full color
  • Wafer seal along 9” edge
  • Postal permit and addresses printed in-line

AMCI Services Provided:

  • Copywriting
  • Layout design
  • Finished art
  • Print production management
  • Research and list generation
  • Distribution management
Flexmar Coatings Fire & EMS Direct Mailers

Flexmar Coatings Commercial Floor Coatings Brochure

Description:

As Flexmar Coatings expand its reach and elevate its brand, it became apparent that a single-sheet tri-fold brochure was no longer appropriate to effectively communicate with commercial audiences. This booklet brochure was designed with a larger footprint than their previous tri-fold brochure (but not yet a full 8 ½” x 11”) to relate the Flexmar story in terms of a commercial customer—in terms of maximizing productivity and minimizing downtime and revenue loss; offering data regarding durability and lifespan of their polyaspartic coatings technology; providing specifications for each coatings system available; and featuring a variety of colors and blends for each system. AMCI drew upon its cache of several years’ worth of photography and included a generous amount of photos featuring finished coatings systems applications in a variety of commercial venues.

  • 5 ¾” x 8 ½”
  • 16 pages
  • Self cover
  • Full color

AMCI Services Provided:

  • Creative concepts
  • Copywriting
  • Layout design
  • Finished art
  • Print production management
Flexmar Coatings Commercial Floor Coatings Brochure

Flexmar Coatings Ingomar VFC Application Focus

Description:

One in a series of application case histories highlighting a Variegate Polyaspartic Stain-Sealer system that was applied on the fire apparatus bay floor at a Pittsburgh-area fire station. The brief highlights issues that were critical to fire company personnel, including abrasion and chemical resistance and rapid turn-around. This particular application focus also features quotes from interviews with key stakeholders, giving the reader enhanced insight into the decision-making process and enhanced validity to Flexmar’s product performance claims.

Flexmar Application Focus briefs are posted for download on the Flexmar website as part of a lead-generating gateway.

  • 8 ½” x 11”
  • 6 pages
  • Full color

AMCI Services Provided:

  • Research and interviews
  • Copywriting
  • Photography
  • Layout design
  • Finished art
  • Print production management
  • Large-format graphics for embedment during application
Flexmar Coatings Ingomar VFC Application Focus

Flexmar Coatings Penn State New Kensington Application Focus

Description:

Another in a series of Flexmar application case histories. This piece highlights a three-coat vinyl chip polyaspartic coatings system that was applied on the locker room floor at a Penn State athletic facility. The brief tells the application story through the interview of the campus athletic director and highlights critical issues, such as short down-time, low maintenance, and slip resistance. This application focus also provides a link to view the interview we conducted with the athletic director as part of a lead-generating gateway.

Flexmar Application Focus briefs are posted for download on the Flexmar website, also part of a lead-generating gateway.

  • 8 ½” x 11”
  • 4 pages
  • Full color

AMCI Services Provided:

  • Research and interviews
  • Copywriting
  • Photography
  • Layout design
  • Finished art
  • Print production management
  • Video production and post-production for associated testimonial video
Flexmar Coatings Penn State New Kensington Application Focus

PWTech Volute Fractional-Page Ad for Shale Play Water Management Magazine

Description:

The 30’ x 30’ exhibit structure provides a unique vertical column design, maintaining large open area in the center of the exhibit to showcase industrial equipment while still providing ample area for branding graphics.

AMCI Services Provided:

  • AMCI Services
PWTech Volute Fractional-Page Ad for Shale Play Water Management Magazine

PWTech Volute Full-Page Ad for Shale Play Water Management Magazine

Description:

The 30’ x 30’ exhibit structure provides a unique vertical column design, maintaining large open area in the center of the exhibit to showcase industrial equipment while still providing ample area for branding graphics.

AMCI Services Provided:

  • AMCI Services
PWTech Volute Full-Page Ad for Shale Play Water Management Magazine

Chromalox Product Segments Rollup Banner

Description:

The 30’ x 30’ exhibit structure provides a unique vertical column design, maintaining large open area in the center of the exhibit to showcase industrial equipment while still providing ample area for branding graphics.

AMCI Services Provided:

  • AMCI Services
PWTech Volute Full-Page Ad for Shale Play Water Management Magazine

Flexmar Coatings 2016 World of Concrete Exhibit

Description:

This 20’ x 10’ peninsula exhibit featured a backlit dye-sub fabric backwall, two large flat screen monitors, two sample stands, and a floor finished with seven different Flexmar polyaspartic coatings systems. Overall, yellow was chosen as a dominant color to grab attention and communicate the performance properties of new Flexmar NextGen polyaspartic coatings technology. The simple blue polygonal bars indicate movement, energy, and excitement. And the open floor plan allows attendees who are walking down the aisle unobstructed views of the backwall’s messaging and the videos.

The exhibit backwall was chosen for its glowing appearance, easy install, dismantle, transport, and storage, and relatively inexpensive graphic production costs. It can be broken down into two 10’ backwalls for smaller exhibits. Each blue bar includes a critical performance property of the coatings technology, and two large square-finish images depict those performance properties.

The monitors featured looping videos that bring more light, motion, and energy to the exhibit. Two different videos were displayed on the monitors and featured the typical coatings system application process and images of finished applications.

The sample stands were each placed on the outside corners of the exhibit, allowing and encouraging attendees to look at, touch, and hold samples of each of the coatings systems. We opted for a black background rather than the yellow prevalent throughout the exhibit to help the samples “pop” off each of the boards. It’s important to note that the sample stands were kept below chest level so they would not obstruct attendees’ views of the backwall and monitors.

Lastly, the exhibit floor features seven Flexmar systems and colors/blends. Exhibit staff and attendees walk on the floor, explicitly displaying the floor coatings systems’ durability, gloss, grip, and other properties. We chose a simple-to-produce design that incorporates a variety of bright colors (including the metallic blue in the center of the floor) and draws attendees eyes to the back of the booth, directing them to the video monitors and backwall.

AMCI Services Provided:

  • Research
  • Creative concepts
  • Layout design, backwall, counter wraps, sample stands, samples, floor
  • Finished art, backwall, counter wraps, sample stands
  • Production management, backwall, counter wraps, sample stands, samples, floor
  • Art direction, samples, floor
  • Exhibit services management
  • Installation and dismantle
  • Freight shipping
  • Exhibit staffing assistance
  • Video production and post-production
Flexmar 2016 World of Concrete Exhibit

Chromalox Building Photos

Description:

As a special project, we prepared a photo series of six photos to be framed, each featuring a global Chromalox facility. Each photo was shot by a different photographer. We chose the best photo for each location and took the care to color match the photos for consistency. More importantly, however, was the photo retouching we provided, removing vehicles and cleaning up spots that weren’t pleasing to the eye (weeds, concrete repair, etc.) to create ideal still-life images that reflect positively on the Chromalox brand and are fitting for display in their offices.

AMCI Services Provided:

  • Photo retouching
  • Print production
Chromalox Building Photos

PWTech Aerofloat Leaderboard Ad

Description:

The 30’ x 30’ exhibit structure provides a unique vertical column design, maintaining large open area in the center of the exhibit to showcase industrial equipment while still providing ample area for branding graphics.

AMCI Services Provided:

  • AMCI Services

Covestro Specialty RIM & Composites Sales Presentation

Description:

A go-anywhere-from-anywhere sales presentation.

Covestro sought a comprehensive presentation to be used by their sales and application development staff. The presentation itself was to have a multitude of information, including a corporate overview, an overview of the science behind RIM and composites technologies, pain points for a variety of markets that are addressed by RIM and composites technologies, as well as value propositions and supporting data.

The desire was for each presenter to be able to deliver a completely customized presentation while still having all material readily available, without altering the structure or content of the presentation. This would allow the presenter to skip sections, give quick overviews to other sections, and go in-depth to yet other sections, with the ability to “go back” at any point and access information that wasn’t delivered, based on the flow of the presentation or questions that may be asked.

Moreover, the presentation had to be user-friendly for a group with a wide range of technological abilities. It had to work on a variety of platforms and devices, and could not rely on a stable internet connection.

We turned to the simplicity and universality of PowerPoint as the foundation. We used a ton of links and hidden slides to create this comprehensive overview that is akin to a choose-your-own-adventure book.

What’s more, the presentation was originally produced using the Bayer MaterialScience identity; as we were coming to completion, the changeover to Covestro was occurring, so we developed this version with the Covestro identity, interpolating graphics standards from sparse examples that were available at the time.

AMCI Services Provided:

  • Creative concepts
  • Storyboarding / wireframing
  • Copywriting
  • Layout design
  • Illustration
  • Production
  • Training
Covestro Specialty RIM & Composites Sales Presentation

Flexmar Coatings Landing Pages for Fire & EMS Direct Mail Campaign

Description:

As part of Flexmar’s direct mail campaign for fire and emergency medical services in and around Pittsburgh, we created and produced individual landing pages to advance the messages introduced in each of the mailers, and to provide additional data based on those messages. We also included information on available sources of funding, and teased the upcoming Pittsburgh Fire and EMS Expo. Of course, the call to action was to contact the Pittsburgh-area qualified Flexmar applicator for a free estimate.

AMCI Services Provided:

  • Copywriting
  • Layout design
  • Web Production
Flexmar Coatings Landing Pages for Fire & EMS Direct Mail Campaign

Flexmar Metallic System Cutaway Animation

Description:

Consistency is key. So we built upon an existing framework to animate a new coatings system mastered by Flexmar Coatings.

Their high-build metallic color system is similar to many of the other coatings systems and was created based on those animations. But the metallic system’s decorative coats required special care to accurately render the appearance of colored metallic pigments suspended in thicker-millage clear coats.

The result is a seamless addition to the entirety of Flexmar polyaspartic coatings systems.

AMCI Services Provided:

  • Copywriting
  • Animation production
  • Web production

Flexmar Coatings Rizzo’s Banquet Hall Application Video

Description:

Third-party validation can be a compelling way for a company to validate its claims and demonstrate how it can solve problems for its customers.

We’ve developed a short series of application videos for Flexmar Coatings, providing the customer’s perspective and insight to the processes of selecting their commercial concrete floor coatings manufacturer and having the system applied by their local applicator.

This and all of the application videos featuring customer testimonials is available on the Flexmar Coatings website as part of a lead-generating gateway.

AMCI Services Provided:

  • Research and interviews
  • Copywriting
  • Layout design and storyboarding
  • Photography and photo retouching
  • Video production
  • Video post-production
  • Web production for online viewing

Flexmar Coatings PowerPoint Presentation for Standing Engineers

Description:

Simple PowerPoint presentations can be just as effective as complex ones. To us, a well-done presentation incorporates graphics that advance the brand while allowing for easy readability, organized content that is cleanly displayed (not smashed onto a single slide), and animations/transitions that complement the presenter’s style and technique and assist him/her with visual references.

This presentation did just that. On a short turn-around, we created and produced a brief educational PowerPoint presentation as a visual aid for a Flexmar manufacturer’s representative as he introduced NextGen polyaspartic coatings technology from Flexmar. The audience was a small group of standing engineers (think facilities managers and maintenance managers) who are responsible for decisions regarding the hard-surface flooring selection. The presentation, therefore, had to provide a brief overview of resinous coatings and polyaspartic coatings as a category of resinous coatings before it introduced Flexmar polyaspartic coatings and the performance properties of their NextGen coatings technology. And it walked the fine line between being educational in nature rather than promotional.

AMCI Services Provided:

  • Creative concepts
  • Storyboarding / wireframing
  • Copywriting
  • Layout design
  • Image selection and photo retouching
  • Production
Flexmar Coatings PowerPoint Presentation for Standing Engineers

Flexmar Coatings World of Concrete Splash Screen & Features Reel

Description:

Part of Flexmar’s 20’ exhibit at 2016 World of Concrete, this looping video adds motion and excitement to the space while highlighting the performance properties and beauty of Flexmar’s new NextGen polyaspartic coatings technologies. It alternates between a splash screen that highlights the performance properties of NextGen polyaspartic coatings technology and a series of finished application images highlighting both the application settings ideal for the coatings as well as the beauty of the coatings. The piece incorporates and animates branding elements present throughout the exhibit, including the yellow background and blue bars.

AMCI Services Provided:

  • Copywriting
  • Layout design
  • Photography
  • Image selection and photo retouching
  • Production and post-production