SERVICES
We can meet any and all client marketing communications needs . . .
from market research and planning through creative execution and production.
Market Research
•Initiate, design,
supervise, and analyze primary research projects commissioned to
various research firms or consultants
•Gather and analyze
secondary research information from sources such as media, trade
associations, government, private studies, and other internal services
•Prepare reports
as input and guidance to client and / or agency functions
Program and Project Planning
•Develop objectives, strategies, and costs
for specific communications to support client objectives
Master Planning
Develop master marketing communications plan
based on the client's
•Corporate objectives
•Marketing objectives
•Products / services
•Market position
•Unique selling proposition
•Market share
•Structure
•Audiences and their accessibility
•Competition
•Distribution
•Past and current practices
•Pricing
Creative
•Develop creative strategies
•Prepare client messages in appropriate
form through research, writing, art, and production services
•Research - gather and analyze background,
data, visual reference, and other resources applicable to completing
and assignment
•Copywriting - organize information and
write copy, coordinate creative development with art department
•Art - develop visualizations through layout
design and production; art direct illustration, photography, and
composition; prepare finished art for production
•Production - prepare cost estimates; select
and supervise graphic suppliers; coordinate production of assignment
to meet deadlines; check production orders against supplier billing
Media
•Identify and research audiences and the
appropriate media for reaching them
•Prepare insertion, placement, and change
orders
•Check insertions against media billing
Public / Media Relations
•Plan and implement complete programs
•Conduct communications audits, situation
analysis, planning, production, and distribution for product, personnel,
financial, and corporate public / media relations
