We can meet any and all client marketing communications needs . . .
from market research and planning through creative execution and production.
Market Research
Initiate, design,
supervise, and analyze primary research projects commissioned to
various research firms or consultants
Gather and analyze
secondary research information from sources such as media, trade
associations, government, private studies, and other internal services
Prepare reports
as input and guidance to client and/or agency functions
Program and Project Planning
Develop objectives, strategies, and costs
for specific communications to support client objectives
Master Planning
Develop master marketing communications plan
based on the client's
Corporate objectives
Marketing objectives
Products/services
Market position
Unique selling proposition
Market share
Structure
Audiences and their accessibility
Competition
Distribution
Past and current practices
Pricing
Creative
Develop creative strategies
Prepare client messages in appropriate
form through research, writing, art, and production services
Research - gather and analyze background,
data, visual reference, and other resources applicable to completing
and assignment
Copywriting - organize information and
write copy, coordinate creative development with art department
Art - develop visualizations through layout
design and production; art direct illustration, photography, and
composition; collect and prep output for production
Production - prepare cost estimates; select
and supervise graphic suppliers; coordinate production of assignment
to meet deadlines
Print Media
Identify and research audiences and the
appropriate media for reaching them
Prepare insertion, placement, and change
orders
Web Media
Website strategy and content management
Social media strategy and content management
Public / Media Relations
Plan and implement complete programs
Conduct communications audits, situation
analysis, planning, production, and distribution for product, personnel,
financial, and corporate public / media relations
